Madhya Pradesh Government has been implementing a state-specific conditional cash transfer scheme for the registered women labourers, the Mukhya Mantri Shramik Seva (Prasuti Sahayata) Yojana (MMSSPSY), since 2018. Given the underlying importance of the scheme towards the overall improvement of the health of pregnant women (PW), newborn babies, and mothers, the study focuses on analysing the extent to which MMSSPSY has led to an uptake of improved nutritional and healthcare services among the registered (PW) labourers. It also analyses the implementation and governance issues such as scheme awareness, fund flow (design and delay), expenditure profile, and perception of frontline health personals about the scheme implementation.